I help you stop spinning your wheels with disconnected tools and tactics. Instead, I design and implement systems that connect your brand, messaging, and technology—so you can scale with ease and serve with clarity.
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What I Do
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Design Thinking
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Systems Oriented
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Human-Centered Strategy
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Seamless Execution
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Scalable, Long-Term Solutions
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My Approach
Nonprofits, mission-driven organizations, and growth-minded businesses ready to align their internal operations and customer experience.
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Who I Work With
Services
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Marketing Strategy & Systems
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Brand messaging frameworks
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Lead generation strategy
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Funnel + nurture mapping
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Lifecycle marketing strategy
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Platform setup & optimization (HubSpot, Asana, etc.)
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UX & Experience Design
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Website design
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User journeys & personas
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Conversion-focused page design
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Email sequences & landing pages
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Onboarding flows & interaction design
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Creative Operations & Execution
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Asana-based workflow design
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Team onboarding & toolkits
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Campaign planning systems
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Design system buildout (Figma)
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Templates, guides, and SOPs
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Custom Projects & Retainers
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Ongoing marketing ops support
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Leadership coaching for creative/marketing teams
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Campaigns, launches, audits, or tool setup
About
I’m Jenn Griffin—A systems thinker, UX designer, and marketing strategist who helps businesses move from messy to meaningful.
With over 20 years of experience leading cross-functional creative, brand, and marketing teams, I specialize in building the back-end systems that power front-end experiences. Whether designing nurture journeys, building toolkits, or mentoring junior creatives, I lead with empathy, clarity, and measurable results.
What I believe:
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Design should serve people.
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Systems should create clarity.
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Growth should be thoughtful and sustainable.
Certifications & Tools:
Wix Partner • Asana Ambassador • Figma • GA • Constant Contact • Mailchimp • Miro • Adobe CC • HubSpot • Monday
Proven Results
Brand & Marketing Systems Strategy
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Developed modular brand messaging frameworks
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Built internal UI kits, design systems, and campaign templates
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Aligned marketing, product, and compliance teams for consistent execution
Created scalable systems that unified brand expression, streamlined content production, and improved internal alignment across teams and platforms.
UX Strategy & Web Design
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Led UX strategy for 50+ brands
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Boosted website engagement by 300%
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Increased conversions by 30%
Crafted user-first web experiences with a clear focus on journey mapping, messaging alignment, and conversion optimization.
Creative Ops Overhaul
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Built scalable creative workflows in Asana
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Improved production timelines by 50%
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Unified messaging across cross-functional teams
Developed agile, end-to-end processes to streamline campaign execution, improve visibility, and empower junior creatives and cross-functional stakeholders.
CRM Workflow Redesign
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305% increase in click-through rates
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70% lift in email open rates
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Reduced onboarding time by 30%
A data-driven overhaul of email and CRM journeys that aligned messaging, design, and automation—boosting performance across the funnel.
Proven Results
300%+
Increase in client engagment
70%
Increased open rate on client email campaigns
10K+
Leads generated for clients
305%
Increased click rate on client email campaigns
Testimonials
See what clients say about the power of having a trusted guide and marketing partner by their side
01
David Norman
CEO of My Salon Service Expert
"My company had no online presence whatsoever. So after 1.5 years of minimal growth we hired Jenn. Let me say on record it was the best investment this company made. "
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Don Baldwin
Rink Management Services Corporation
"Jenn is a hard-working capable marketing pro who always completes her projects on time with stunning results. She is truly an asset to this organization."
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Jodi Stokes
Parents of Allergic Kids, Charlotte
"Jenn prioritized a very user friendly experience, ensuring our website was easy to navigate and engaging for our clientele. "
Let’s Build Something That Works—For You and Your Audience
Ready to stop the chaos and start scaling your marketing with clarity?
Certifications & Tools:
StoryBrand Guide (in progress) • HubSpot • Wix Partner • Asana Ambassador • Figma • GA • Constant Contact • Mailchimp • Miro • Adobe CC
Charlotte, NC and nationwide
info@mysite.com
123-456-7890